Apple highlights iPhone privacy features in short film starring ‘Ted Lasso’

In celebration of Data Privacy Day on January 28th, Apple made an act Share a short film Actor Nick Muhammad from the hit sitcom “Ted Lasso” on Apple TV+ learns about the iPhone’s privacy features. Accompanying Mohamed is Fone, an actual specialist at Apple’s Tower Theater store in Los Angeles, according to Apple.

In particular, the video highlights privacy features such as Mail Privacy Protection, Intelligent Tracking Prevention, and App Tracking Transparency.

A new Today at Apple session called “Take Charge of Your Privacy with iPhone” will help users better understand Apple’s privacy features and how they can protect their data. The free session will be available at all Apple Store locations around the world starting January 28th, with registration now open on the Apple site. Covered features include mail privacy protection, security checkup, location services, and more.

“At Apple, we are focused on designing devices, features and services that put users in control of their personal data,” said Erik Neuenschwander, director of user privacy at Apple. “Over the years, we have built strong privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how important privacy is in everything we do.”

In its announcement, Apple reiterated its belief that privacy is a “fundamental human right,” with more details available on the matter Apple privacy site.