Want to know what’s happening in the business scene in eastern Idaho? We’ve got you covered. Here’s a rundown of this week’s business news across the Valley.
Home decor, wallpaper, and artwork find a home in downtown Idaho Falls
Idaho Falls – Ashley Webb’s passion is to transform an old building into usable space. I’ve been involved with many downtown renovation projects over the years, and in September, I partnered with Meggan Mitchell on a commercial project.
The Black Brick Company opened at 1120 South Boulevard in Idaho Falls across from the YMCA. It was previously occupied by a tattoo parlor called Jovannon Studios, The Black Brick Co., Ltd. It is a home décor company that sells furniture, art, pillows, rugs, and other accessories such as jewelry and candles.
A separate business within the store was Mitchell’s brainchild. It is a wallpaper and decor art business called Everett Park.
“We offer high-quality peel-and-stick wallpaper, and we also have even better quality art prints,” says Mitchell.
In about a week, a women’s clothing store called The Corner Ave Shoppe—also owned by Mitchell—will open on the building’s west side.
Meet the owners and take a look inside in the video above.
A good background is something Mitchell has always struggled to find. She and Webb began working several years ago at Ashley Webb Interiors, and when they began to discuss their individual interests, they decided it was a good time to open a business together.
“This location just fell into our arms. We’re renting a warehouse downtown. It was very small, and the rent was going up. We started looking (for a new building) and this place came up at the right time and the price was right,” says Webb.
But Webb says they were reluctant to move at first because the building needed a lot of work to fit their vision. They got excited because they thought about the changes they wanted, and underwent an extensive renovation project before it opened four months ago.
Now that it’s up and running, they love the site, and they want it to be more than just a home décor store. Another of Webb’s interests is giving back to the community, and the company’s name refers to a unique part of the store’s business model with the goal of helping others.
“Any purchase we make, we donate the cost of the bricks to a housing project,” Webb says.
In October, Webb and her team worked with To Ukraine with lovea non-profit organization founded by a local Ukrainian woman that helps provide homes for displaced Ukrainian families in the aftermath of the Russian invasion.
“We raised over $23,000 to build a home for a family in Ukraine who were looking to adopt,” says Webb. “That’s how the name started, and it’s really a big part of what we’re trying to do here.”
The type of furniture being offered in the future is something Webb is looking to change a bit, and she plans to offer shelving and interior design services in the store. Eventually, you would like to open another site.
Mitchell’s side of the business is in the first place Onlinebut she’d like to expand what she has in store so customers can see what’s available.
“I’ve had so many dreams come true in the last couple of years. It’s been so much fun experiencing all of this and working with Ashley,” says Mitchell.
The Black Brick Co. opens. Its doors are from 10 am to 6 pm from Tuesday to Saturday.
CAL Ranch merges with the existing West Coast ranch store
Idaho Falls – Coastal farm and home Together with CAL Ranch Stores, we are excited to announce the merger of two great companies.
Coastal and CAL Ranch have joined together to create a new joint entity that will stretch from the Canadian border to the Mexican border.
Executives at both companies are excited about the ways this will allow them to better serve customers. Jerry Ward, owner of CAL Farm, says both companies will keep their names on the storefront.
“We feel this new company has tremendous opportunities ahead. Jason Miller, Vice President of Marketing for CAL Ranch, says in a press release:
The new company will be based in Idaho Falls, with Tom Yearsley as CEO. Combined, there will be 54 stores in Washington, Oregon, Idaho, Utah, Nevada and Arizona.
“Together, we can leverage our knowledge and experience, and continue to grow as one of the leading ranch and ranch retailers in the West,” said Coastal CEO and President Lori McKinnon.