Cabo Wabo Named NASCAR’s First Official Tequila Sponsor – Jayski’s NASCAR Silly Season
DAYTONA BEACH, FL – FEBRUARY 20: Austin Cindrick, driver #2 Discount Tire Ford, and Ryan Blaney, driver #12 Menards/Blue DEF/Beck Ford, lead the field during the NASCAR Cup Series 64th Annual Daytona 500 at Daytona International Speedway on the 20th February 2022 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images) | Getty Images
Cabo Wabo, an unquestionably Mexican tequila made with an undeniable American attitude, has become an official partner of NASCAR.
NASCAR and Campari America announced today that Cabo Wabo Tequila is the first “Official Tequila Sponsor of NASCAR.” As part of a broad, multi-year agreement, Cabo Wabo Tequila has become the official Tequila of Daytona International Speedway, Kansas Speedway, Michigan International Speedway, and Talladega Superspeedway.
“Cabo Wabo’s reputation for doing bigger, bolder and better things is perfectly in line with the spirit of our sport,” said Jeff Follschleiger, NASCAR Senior Vice President and Director of Sales. We welcome Cabo Wabo Tequila to the NASCAR family as we begin celebrating our 75th birthday.y Anniversary season.
For Cabo Wabo Tequila, no celebration would be possible without its unparalleled commitment to excellence. A premium tequila born in the agave fields of Mexico and acclaimed in bars and backyard barbecues across America, Cabo Wabo is a thick tequila made using 100% Blue Weber Agave. Every sip evokes the full agave flavor thanks to the thick agave distillate used to deliver an unfiltered, raw-forward taste. It’s that unmistakable flair that goes with the unmistakably American attitude—one that cuts no corners, makes no apologies, and inspires everyone to enjoy the good life.
“NASCAR fans are known for the same brand loyalty as our beloved Cabo Wabo Tequila fans,” said Andrea Singara, Campari America Vice President of Marketing. “Like our tequila, NASCAR fans live unapologetically and expect nothing but greatness from race day, race day drinks. Through this partnership, we offer both and give fans a new way to bring grit to their favorite sport.”
Fans will quickly notice Cabo Wabo’s bold stance at some of NASCAR’s biggest events, including the DAYTONA 500. Throughout the season, the brand will be energized with branded on-site experiences, offering concert sponsorships, consumer sweepstakes, and themed digital and social sponsorships. Race media content and more.
Cabo Wabo is all about living, working and playing hard. That’s why the brand is giving fans 21 and up a new way to elevate their race viewing experience either on the track, or from the comfort of their own home with the Cabo Wabo Smokeshow. Cabo Wabo Smokeshow combines the bold flavors of Cabo Wabo Blanco Tequila with the smoke of Montelobos Espadin Mezcal and is served over ice with a lime wheel garnish.
The NASCAR season kicks off on Sunday, February 5, with the Busch Light Clash at the Coliseum, a showcase featuring the sport’s biggest stars and performances by international superstars Cypress Hill and Wiz Khalifa. Two weeks later, on February 19, the regular season begins with the DAYTONA 500. Both races will be live on FOX. Whether you’re watching a race on TV, or live on the track, Cabo Wabo always reminds you to drink responsibly. The brand understands that sometimes the boldest thing we can do is take our feet off the gas. It encourages fans to change up the pace now and then and hydrate between drinks with an on-site “Make the Pitstop” experience that features free water and co-branded reusable water bottles.
– NASCAR –