Hurley x NASCAR team up to launch a surf and beach apparel line
Daytona Beach, Florida.
And
January 26, 2023
/PRNewswire/ — NASCAR, Motorsports’ No. 1 Shape
United State
And Hurley, the iconic action sports brand, today announced a collaboration that will offer an all-new line of beach and surf wear for men and women. Two race-themed production lines will be dropped during NASCAR ’75
y
Anniversary season is in 2023, with the first available now
Hurley.com
and another drop before NASCAR Darlington Throwback Weekend in April.
“Hurley is one of the most influential brands in the world when it comes to action sports and beachwear,” he said.
Megan Malleter
, Director of NASCAR Licensing and Consumer Products Division. “As two companies born on the beach, we are excited to partner with Hurley to bring fans an exclusive Hurley x NASCAR lineup in 2023.”
Hurley was founded in Huntington Beach in 1999 on the principle of empowering and nurturing the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s best surfers, snowboarders, snowboarders, musicians and artists, and is an iconic global youth culture brand with deep roots in the beach lifestyle.
“We are excited to bring the energy of Hurley’s solid hold in surf, snow and skateboarding to a new audience with our Hurley x NASCAR collection. Racing and surfing require dedication, commitment and drive and have many of the same key attributes. We’ve combined the two as one in our latest Hurley x NASCAR collection while making side of our brand,”
Ralph Gendy
COO and co-founder of Bluestar Alliance, Hurley’s parent company.
Hurley has developed sophisticated and trendy beachwear for both collections including items such as board shorts, swimwear, tracksuits, T-shirts, caps, and knit tops. The first line of products, which dropped today, will feature designs that reflect an authentic ’90s feel. The second line will appropriately carry a look that is representative of vintage NASCAR, drawing on the rich history of the perfect sports brand.
One of Hurley’s featured athletes is the King of NASCAR
Noah Gragson
, who will drive the No. 42 Chevrolet for LEGACY MOTOR CLUB in 2023. Hurley, as well as several athletes, will be on site at Daytona International Speedway for the DAYTONA 500, giving fans the opportunity to purchase items from the collection in person. Catch all the action here
https://www.instagram.com/hurley/
.
The 2023 NASCAR Cup Series season begins with the 65th race of the DAYTONA 500
®
The Great American Race, ed
Sunday 19 February
in
2:30 p.m. ET
On FOX Radio, MRN and SiriusXM NASCAR. UNOH Fanzone passes are still available at
www.daytona500.com
or by calling 1-800-PIT-SHOP.
About NASCAR
Celebrating his 75th birthday
y
Anniversary in 2023 The National Association of Stock Car Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsport in
United State
He is the owner of 16 major motorsports facilities in the country. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West, and NASCAR Whelen Modified Tour™), a popular domestic series one (NASCAR Advance Auto Parts Weekly Series™) and three international series (NASCAR Pinty’s Series™, NASCAR Mexico Series™ and NASCAR Whelen Euro Series™). The International Motorsports Association (IMSA®) controls the IMSA WeatherTech SportsCar™ Championship, America’s premier sports car series. NASCAR also owns the auto racing network, Racing Electronics, and
one day
. depends on
Daytona Beach, Florida
with offices in eight cities throughout
North Amarica
NASCAR has sanctioned more than 1,200 races in more than 30 US states.
Canada
And
Mexico
And
Europe
. For more information visit
www.NASCAR.com
And
www.IMSA.com
and follow NASCAR on Facebook, Twitter, Instagram and Snapchat (“NASCAR”).
About Hurley
Born out of the water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the sound of the next generation. With an eye for inclusion, Hurley has partnered with the world’s best surfers, skateboarders, snowboarders, musicians and artists, and is an iconic global youth culture brand with deep roots in the beach lifestyle. Disruptive innovation is our unique blend of style and performance, and the Hurley has established itself as the global benchmark for performance on and off the water. Hurley’s World can be found at
www.Hurley.com
Facebook, Twitter, TikTok and Instagram where our travels are recorded.
Contacts:
Christian Boucicchio
NASCAR Communications
(704) 720-3190
cbochicchio@nascar.com
Christine Bede
Hurley Vice President of Marketing
(212) 290-1370 x 270
cpeddy@bluestarall.com
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