Sports entertainment gets a new name – Coolray’s Talladega Garage Experience at Talladega Superspeedway
The ultimate and unique sports entertainment destination has a new name – the Talladega Garage Experience presented by Colray at the iconic Talladega Superspeedway.
Coolray HVAC will be the sponsor of the Talladega Garage Experience Presented by Coolray, which allows guests to fully immerse themselves in the sport of NASCAR with close-up locker room access, interactive attractions and enhanced amenities. The 2.66-mile site announced last September a formal multi-year “heating, cooling, plumbing and electrical” partnership with colray.
“Our Coolray brands have been leaders in home services since 1966, looking to provide fast service and industry-leading warranties,” said Christopher Bean, President of Coolray Companies. “We’re excited to be a part of such an iconic venue in NASCAR that also values speed. We look forward to being a part of the Talladega garage experience for racing fans in April and beyond.”
The Coolray Company of Brands is the Southeast’s leader in home maintenance and repair services, specializing in heating, air conditioning, plumbing, electrical, and water solutions. The Coolray Company’s brands include Coolray, Mr. Plumber and BriteBox Electrical Services, has served the Southeast since 1966 with a staff of over 650 employees. The company has offices in Marietta, Suwannee, and Jonesboro, Georgia. Birmingham, Alabama; and Nashville, Tennessee.
“The Talladega Garage experience offered by Coolray continues to set the standard for fun, family entertainment and access that is second to none,” said Brian Crichton, President, Talladega Superspeedway. “We’re thrilled to have Coolray be a part of it. Fans tell us literally all the time what the “cool” place to experience is, and the Coolray brand and name fit right in. We can’t wait for fans to return to the Talladega Garage Experience that Coolray introduced in April for the GEICO 500 weekend.”
April will feature three races, including the NASCAR GEICO Cup Series 500 on Sunday, April 23 while the slate on Saturday (April 22) will consist of a Double Header – General Frame 200 for the ARCA Menards Series and the Ag-Pro 300 for the NASCAR Xfinity Series.
Guests of Coolray’s Talladega Garage Experience have the ability to get up close to NASCAR’s best drivers and teams – just feet away from the teams outfitting the race machines – via a fan corridor under the same roof of the NASCAR Cup Series garage bays.
The epicenter of the Talladega Garage Experience offered by Coolray is the unique 35,000-square-foot “BIG BILL’s” indoor outdoor social club named after NASCAR and Talladega Superspeedway founder “Big” Bill France, Sr. Two NASCAR Cup Series garages that house 22 racing teams, complete with a 41-inch diagonal video scoreboard, eight media towers with televisions, a massive bar area with a 75-inch stainless steel counter and a variety of seating options to meet the comfort level of fans.
Colray’s Talladega garage experience is also highlighted by the Fr8Auctions Celebration Plaza that features an entertainment stage and Ruoff Mortgage Victory Lane where fans can be a part of the winners’ victory celebrations. Fans can relax with cold refreshments at Tito’s Lemonade Lounge and Clyde May’s Courtyard enjoy the game area and children’s area.
Plus, the Talladega Garage Experience offers free WiFi for fans, incredible perks for affordable $4 or less, access to Sunday pre-race festivities, Iron Alley, and so much more! Surrounding all structured areas is an additional 140,000 square feet of open space for seating, concession carts, landscaped green spaces and much more.
For all ticket information for this weekend’s GEICO 500, including the Talladega Garage Experience presented by Coolray, log in. www.talladegasuperspeedway.com
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