This restaurant is on its way to being the fastest growing chain ever
It seems like we may never stop talking about junk food chicken sandwiches, but even amid the now-popular menu item’s biggest boom, there was a stark void. Even when the chains try to (literally) spice things up with items like Mexican chicken sandwich Or make a variety with Sauce sandwiches of your choiceNo major brand has brought Nashville hot chicken to the masses in sandwich form. Dave’s Hot Chicken has exploded onto the scene to fill that gap.
As the name suggests, hot chicken is the main focus of this chain, whether in sandwich or soft serve form. And that idiosyncrasy drives its success: The restaurant’s 100th location in five years opened in Brooklyn, New York, last month. QSR Journal Reports. This momentum makes Dave’s Hot Chicken one of the fastest growing chains in franchise history.
A Brief History of Dave’s Spicy Chicken
Dave’s Hot Chicken has a special A short historical overview Because its existence was brief. The restaurant began in 2017 in a Los Angeles parking lot as a pop-up aimed at serving spicy, simple, and delicious Nashville Marinated Chicken Strips. The Dave Emeritus is Chef Dave Kopushyan, who trained under Chef Thomas Keller at French Laundry, one of California’s most popular fine dining restaurants. Kopushyan decided to quit fine dining to open a chicken stand with his good friends Arman Oganesyan, Tommy Rubenyan, and Gary Rubenyan.
The parking pop-up got an instant buzz, starting on Instagram. The fuss has been made before eater Article which came out a few days after it was first introduced titled “New East Hollywood Late Spicy Chicken Stand Might Blow Your Mind.” One year later, the chain opened its first brick-and-mortar store, decorated by local street artists. That aesthetic remained in later locations, and as the business grew Attracted famous investors Such as Samuel L. Jackson, Drake, and Tom Werner, president of the Boston Red Sox.
The menu has also remained relatively unchanged since the restaurant’s inception. Customers are presented with four meal options: two for chicken sandwiches (which Dave calls “sliders”, even though they’re medium-sized) and two for chicken sandwiches. There are six side dishes to choose from. Each sandwich or tender can be ordered with one of seven spice levels, ranging from “no spice” to “reaper.” Then, of course, there are the standard sodas, with milkshakes added to cool off those high heat levels (Just like we saw at Shake Shack).
The focused menu and clear vision made Dave’s Hot Chicken an easy and attractive concept to replicate across the country, especially in areas where hot chicken options are not readily available in Nashville.
Dave’s Spicy Chicken Future
In 2022, Dave’s Hot Chicken goes global, expanding into Canada, the United Arab Emirates, and Qatar. And in 2023, the chain is poised for further growth, as it climbs to a high of its 100th position. According to QSR JournalThere are currently 620 units in development with 85 restaurants expected to debut globally this year, nearly double the chain’s current footprint.
To help raise awareness, Dave’s The first advertising campaign in October 2022, in line with Drake’s 36th birthday. That day, Drake posted on Instagram a giveaway that allowed anyone who followed Dave’s Hot Chicken to get a free slider or tender. From there, Dave started Push banner ads, “Don’t die before you try.” With the chain’s rapid expansion underway, we should all be able to get a taste of it soon.
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